Dear SIDs, media is catching on to what we're becoming

For those in attendance at the CoSIDA Convention in San Francisco, a lot was made about being "your own media." With the growth of the Internet and social media, it has become very easy and simple for organizations to be their own media.

Our reliance on getting in the local paper is not as strong as it once was. We don't have to get in the local paper for our stories to be seen and heard.